The latest development in the Apple vs. Adobe war on flash comes from an open letter posted by Adobe and “We Love Apple” ad campaign clarifying their stance on Apple’s latest push for the end of the flash. The “We [Heart] Apple” ad you see above will act as Adobe’s new ad campaign starting this today with full-page ads in the Washington Post as well as banner ads on Engadget and other popular tech blogs.
In what appears to be a direct response to Steve Jobs’ “thoughts on Flash” open letter, Adobe founders John Warnock and Chuck Geschke have published, “Our thoughts on open markets”…
We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company – no matter how big or how creative – should dictate what you can create, how you create it, or what you can experience on the web.
When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe’s business philosophy is based on a premise that, in an open market, the best products will win in the end – and the best way to compete is to create the best technology and innovate faster than your competitors.
We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web – the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.
In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody – and everybody, but certainly not a single company.