Google’s YouTube mobile site (m.youtube.com} has been a pretty basic experience. When it debuted back in 2007 it was designed for simple mobile devices and basic cell phones. The few people back then had access to just over a 1000 videos, and very limited features. That was then, it’s now 2010 the mobile device has progressed greatly. Today’s phones have bigger screens, better resolutions, and most are touch friendly.
Google has finally recognized this fact, and has launched a mobile HTML5 site, that brings improvements to all aspects of the site. Google’s main objective was to make the new mobile site compatible and friendly with all mobile devices and browsers. Bringing the same great experience to any device you choose to use. Google wants the browser experience of YouTube to be the primary choice for everyone who visits YouTube.
Here’s what’s new about the new mobile site:
- It’s really fast.
- The new user interface incorporates larger, more touch friendly elements, making it easier to access videos on the go.
- It incorporates the features and functionality you’ve come to expect from the .com site, like search query suggestions, the options to create playlists,the ability to designate “favorite,” “like,” or “unlike” videos directly from your device.
- As we make improvements to Youtube.com, you’ll see them quickly follow on our mobile site, unlike native apps which are not updated as frequently.
It obvious that mobile apps are taking over on the major platforms like iOS and Android. Basically it a whole lot easier for Google to maintain one big top-notch mobile site. Native YouTube apps are nice, but the future might with HTML5 site instead. It’s well known that Apple and Google aren’t getting along lately, and the time for Google and Apple to sever all ties, might be nearing.
Anyways the new site looks and performs really well. If you want to check it out, head over to m.youtube.com on any mobile browser and enjoy a richer YouTube experience. It’s currently on available in English, but more languages will be added soon.
[via Google Mobile Blog]