At the Microsoft Global Exchange (MGX) conference today, Microsoft had announced that it would be distributing Windows Phone 7 to every employee in the company, much the how Google had given Nexus One to its employees for testing (and eventually call it “dog-food”ing).
Microsoft currently employs 90,000 people and so that would be a lot number of phones to distribute. Going this way of feedback, company is hoping to cash on the word-to-mouth marketing strategy of its employees in the last stage of the phone development.
Microsoft employees are already too excited about the news and have started tweeting about this:
@mitchellholder: Every #Microsoft employee will get a Windows Phone 7 …phone. Announced today at #MGX. I’m not even there but I can feel the excitement.
Windows Phone 7 hit the “technical preview” stage at the starting of this week, so we can safely hope that software is very near to be released. It seems that Microsoft employees will be the first beta testers of Windows Phone 7, as we can get our hands on the device only when it is launched in the market in the last part of 2010.