The rumors about Apple’s iTV have been going on for sometime now, but Kevin Rose (founder and CEO of Digg) has claimed through some sources on his blog that Apple iTV is going to be launched in September 2010. And if his claims and sources are correct then iTV will be a revolution in the Cable TV industry.
Kevin has clearly stated on this blog:
Apple will be releasing a revamped/renamed version of their ‘Apple TV’ set-top box, called ‘iTV’. The box will run the Apple iOS (same as the iPhone/iPad), and be priced around $99.
There are a couple of features that we can already predict about Apple’s iTV: it will have app store access, it will be provided with MobileMe picture and Video sharing and we have even imagined that you can transform your iPad as a really big and sexy remote for iTV.
Talking specifically, the apps on the iTV will perform the same function what cable channels perform right now on your traditional television sets. So rather than tuning your iTV to CBS channel, you would click on the CBS app on iTV. But Apple’s and content providers’ strategy to implement advertising is still unknown.
If Apple iTV really matures to the form that Kevin has described on his blog, it would be a big relief to US consumers who have little choice in choosing their content providers. Also if Apple starts selling iTV in September, it will not have any competition from its rival Google TV which will materialize to complete form in 2011.