Update: Apple has now confirmed that a special event will be taking place on September 1^st at 10AM PT/ 1PM ET

We already heard rumors that Apple would be introducing their new Apple TV, rumored to be called “iTV”, sometime in September. Today Bloomberg is reporting that the latest iteration of the device will be launched during the upcoming September 7^th Apple event.

From Bloomberg:

“Episodes will be available to Apple’s rental service within 24 hours of their air dates and will be commercial-free, one of the people said,” Bloomberg reports. “Apple plans to hold a San Francisco event Sept. 7, two weeks ahead of the start of the new prime-time TV season, to unveil the service and an updated line of entertainment products, two people said.”

While there is still no solid confirmation that there will be an event at all on September 7^th, Bloomberg is claiming an anonymous source has confirmed it. Apple is also expected to introduce a new iPod touch during the event that is rumored to feature a higher resolution screen and front facing camera. We will of course keep you posted on any other details that surface, as we get closer to the event and launch of the Apple iTV.

[via AppleInsider]