The final Digg 4.0 was released to general public last week, followed by an alpha test. But as it seems the users are highly dissatisfied with the redesign and not being able to game the front page with their choice, they are taking extreme steps.
The loyal fan following of Digg.com are gaming it’s “Top News” page by dominating most of the links to rival service Reddit. As promised by CEO Kevin Rose, the new Digg 4.0 is trying to keep up the spirits of unbiased Social-verse where people are relying on social sites like Twitter and Facebook for their latest news cravings, which is totally in contrast to old Digg where top news were dominated by a group of powerful users. While this model of Digg also gave it some powerful loyal following, but largely it prevented the site from gaining mainstream popularity needed for its growth.
So who finally gains with this gaming act? It’s obviously neither Kevin Rose or Digg nor the dissatisfied users. It is only channeling some potential traffic juice towards Reddit, which also has a large following but very meager social ethics.