Sony has announced a new service named Music Unlimited that will turn most of its electronics products into cloud based library for streaming music.

Fujio Nishida, President of Sony Europe said in an event:

“It is a cloud-based digital music streaming service that gives music lovers access to millions of tracks stored and synced with your devices”

He also specified that the service will go live by the end of this year. Music Unlimited will join hands with an already existing video-on-demand service by Sony named “Qriocity” which goes by the tag-line “Music that follows you. Instant blockbuster movies.”

We have already seen a mammoth line of totally refurbished iPods by Apple today. This announcement by Sony will mostly go unnoticed among the rejoice of Apple fans with the new iPod line-ups and we cannot expect the new cloud music service to compete against those of Apple. But still, Sony’s approach is totally different from Apple as music and video content lives in the cloud where as in case of latter’s customers buy music or copy it from CDs and store in their iPods, iPhones, iPads and in their iTunes music library.

Streaming music services will not be a huge hit anytime soon. Streaming services over Internet is fine for broadband connections, but most surely than not most of the portable devices in most of the countries do not have them and even if they do, data subscription costs are too high.

Details of pricing and range of music available for Music Unlimited are still unclear as Sony is still negotiating with labels.

(via cnet)