Nokia, world’s biggest cellphone maker but on the other hand lagging behind other smartphone companies such as Apple and Blackberry, made a smart move today by unveiling 3 new smartphones to win back the market share. The announcement came just a few days after the departure of the Chief Executive and Chairman as well as the CEO. Nokia is well-known in every part of the world for bringing in one of the most trendiest as well as business phones to its users within a economical price range.
Globally, Nokia still account for the 40 percent share in the smartphone market. Apple and RIM holds a far better margin than Nokia comparing the smartphone models by price. Niklas Savander, head of Nokia Markets unit launched the stylish smartphones in London at the Nokia World 2010, also declaring a smartphone war with other competitors to stage a comeback.
Nokia has named the new models as E7, C7 and C6 (updated version). All models come with a large touchscreen backed by the powerful Symbian Software. Nokia’s new models are told to fall in range of $300 – $600.
Nokia E7, targeting the business users presents a sliding style. The smartphones brings in a large touch-screen display whereas the slide unveils the QWERTY keypad. The smartphone comes back with Microsoft Exchange Active Sync which powers a real-time and secure access to corporate email.
C7 and C6 are two smartphones which might become winner for all. While the E7 has been targeted purely for the business and corporate users, the other two phones might be a welcome to the other smartphone users.
With the new CEO appointed, the company eyes to build back investor as well as consumer confidence.