California based company, Apple, is believed to be working on a advanced application for one of its most successful device, the iPad. The new application would allow iPad users to download a wide selection of electronic newspapers. Would this act as a challenge to print media, would it lead to an end to the print-era. Insiders report that the new service would be called the iNewspaper which is also told to be quiet similar to iBooks.
This new app would be quiet different from Apple’s App Store where iPad users can download newspapers. Keeping the app at a different location would help the users access a wide range of newspapers in one place rather than flipping through other dedicated apps.
It has also been learnt that Apple has designed a suite of software for the publishers to create a better and attractive digital version of newspapers and magazines, integrating them with high resolution photos and videos.
The new service will initially be available in the US and later on forwarded to other regions. The tech giant is waiting for the negotiations to turn fruitful with the publishers, as to what cut would the Apple share from each subscription. Currently 30 percent of the share, Apple takes from music, games and other application sales.
Several publishers, including Time Warner and Next Issue Media have refused to sign the Apple’s offer, mainly due to revenue sharing. Whereas these publishers are also heard to be in talks with Google on unveiling an Android-based tablet to compete with Apple.