Reports are coming in, that seem originate from Norwegian site Mac1, that Apple has acquired Swedish face recognition company Polar Rose by purchasing all shares of the company.
Apple of course already has some pretty powerful facial recognition technology seen in features like “Faces” in iPhoto. Polar Rose and Apple have no commented on the rumors as of yet, but we will keep you posted as more info is revealed. Video demo of the Polar Rose technology in action below:
Google translation of Mac1 report:
The Malmö-based company specializes in developing technology which makes facial recognition, not unlike what Apple already has and uses iPhoto for Mac OS X. Through sophisticated algorithms, manages the software of the Arctic Rose to recognize faces in images and the company offers three different products using this solution. Two of the (Face Cloud and FaceLib) them seem to be very interesting for Apple.