Starbucks, the leading coffee store in U.S, serving customers since 1971 has gone digital. Just a few days back, Starbucks announced free Wi-Fi access exclusively for customers looking forward to exploring the informative, inspiring and latest on the Web while sipping their favorite cup. The digital network delivers a blend of content including stuff from breaking news, music to finding perfect hot spots to eat in the area. The digital network was made available with the coffee maker partnering with tech giant, Yahoo!.
Starbucks already accepting payments via Starbucks Card which was introduced as a pilot project, made available on selected outlets in San Francisco, Seattle and Target store, the company has stepped forward to expand the services on more than 300 outlets, expanding operations in New York and Long Island, to start accepting mobile payments.
Starbucks Card Mobile allows customers to pay for purchases made at Starbucks, by holding up the 2-D Barcode displayed on their smartphone to the scanner at the counter. Currently the iPhone and BlackBerry users have access to such a feature. Users can manage and load credit to their Starbucks cards from any outlet and avoid standing in long queues to pay or worry of being empty wallet.
The pilot project, when tested revealed positive results which made Starbucks move forward in accepting this mode of payment. The extension made in the mobile payment is part of the Coffee House going Digital.
Brady Brewer, Vice President Starbucks Card and Loyalty, told:
We’re seeing more and more customers using their smartphones as their mobile wallets. We’ve heard from our customers on My Starbucks Idea that they want a faster, more convenient way to pay.