EA Sports long awaited venture into the world of MMA has seemed to of sunk fast. Video games fans and MMA fans alike were eager to get their hands on EA’s new MMA game, but without the blessing of Dana White and without UFC’s backing, EA’s MMA video game was destined for failure, right from the start.
Being a huge MMA fan, and a big UFC fan is was curious and eager myself to see EA’s MMA game. But it just seemed to take forever to actually hit the shelves, and when did finally last week, the numbers so far have been poor. Actually they have been really poor. I know it’s only first week numbers, but in the video game market, it’s the first week that makes or breaks a title. A video game analyst from Cowen & Company has gone record as saying the game’s sales were “more or less DOA at retail.”
The game really wasn’t that bad, myself and others would agree that the demo wasn’t half bad. It was actually pretty good. It’s just that StrikeForce isn’t a name brand, and UFC is. It’s just hard to market the game without all the big names that the UFC has to offer. Some comments I recently read, said that in other parts of the world EA didn’t even attempt to market the game. For example it went completely unannounced in Australia. There is a big MMA market down under too!
With THQ recently locking up the UFC license for years to come, this will probably be EA’s one and only venture into mixed martial arts.