Google, the internet search giant which has been running the tech run for quite sometime seems to be a never-stopping company. The search giant unveiled a brand new feature known as Place Search which has the ability to produce results based totally on locations, making the search more ‘local’. Google users now would be able to search for a specific activity in a certain place or a restuarant, for example you search for ‘Japanese New York’, the list of results would display all the places, location-wise which match the search criterion in a new clustered fashion.
While search results are displayed on one hand, Google would also display the Google Map which would presented with red pins, showing the results on a map and allowing users to click on the list of displayed review sites, to find out which results suits them as best.
Results are displayed in a new way, with managed results, maps and reviews on sites.
Jackie Bavaro, Place Search Product Manager, wrote:
Today we’re introducing Place Search, a new kind of local search result that organizes the world’s information around places. We’ve clustered search results around specific locations so you can more easily make comparisons and decide where to go…Place Search results will begin appearing automatically on Google when we predict you’re looking for local information.In addition, you’ll find a new link for “Places” in the left-hand panel of the search results page so you can switch to these results whenever you want. For example, when I’m in New York, I love to go out and play foosball, but a search for [foosball] doesn’t automatically show me Place Search results. If I click “Places” I get the new view. We’ve made results like this possible by developing technology to better understand places. With Place Search, we’re dynamically connecting hundreds of millions of websites with more than 50 million real-world locations. We automatically identify when sites are talking about physical places and cluster links even when they don’t provide addresses and use different names.
Google is emphasizing more on location services and local businesses, in a move make its revenue grow.
via [Official Google Blog]