In a effort to save itself from getting completely swallowed up by the social network giant Facebook, MySpace has launched its newly renovated site design. The success of Facebook has left Myspace time to think about what is next for the one-time leader of social networking. Myspace was a true pioneer in the social network game, the idea behind the site was considered a genius idea, and for a while was the biggest social media site on the block.
Since then, the age group that made them popular, have left for the greener pastures of Facebook and Twitter. That’s what Myspace is trying to revive. Teens between the age of 13-18 are target demographic for Myspace’s revamped design. Myspace hopes that the jump from a true social network based site, to a more entertainment based, social media site.
Myspace has always had a entertainment feel to it for a while now. Users were able to search for new bands, listen to music and read about new movies and TV. Now Myspace is going to put more of an emphasis on this. Instead of users focusing on happenings in their lives, Myspace is pushing a more content based theme, with new “content hubs,” where users can see news, videos and photos. There is also some new visual changes to the user interface. The Myspace logo has` be redesigned and the welcome page is totally different. Users will see something totally new and different when they login to their accounts. It will have a true entertainment feel to it.
The redesigned Myspace is available now in beta. All new users will automatically be entered into the new site layout, but it will be rolled out to all users by the end of November. They also hope to have new mobile applications for the iPhone and Android operating system.
Myspace’s parent company, News Corp. hopes these changes will help stop bleeding caused by by Facebook and Twitter. There goal isn’t to compete head-to-head with Facebook, everyone knows they would never win. They want to build something new, and expand on what has kept them alive all this time: entertainment, music, and celebrities.