If sales the in the United Kingdom are any indication of how popular the newly revamped Windows Phone 7 will be, then Microsoft might of hit the jackpot. Phones loaded with Microsoft’s new mobile operating system, are flying of the shelves in the UK.
The Register is reporting that Orange is being hit with a high demand for new Windows Phone 7 devices. Orange is trying to cope with the shortage by issuing £20 vouchers to HMV to help customers stay interested in WP7. They have also started to accept pre-orders for future handsets.
It’s a overwhelming shortage that wasn’t anticipated. Trying to pinpoint the real cause for the shortage isn’t that easy. Part of it can be due to the low number of initial phones shipped to carriers. HTC and Samsung might be to blame also. They have been slow to produce new handsets. Samsung has been dealing with a serious AMOLED shortage for all of their devices. HTC seems to have some software issues that holding up production on their end. So there is no one real cause.
According to an Orange spokesman, they are working to rectify the problem. “We have been working with our handset partners to roll out Windows Phone 7 devices across our retail footprint as swiftly as possible.” “We can confirm that, as part of this process, we have been running a pre-order service whereby customers are given an incentive in those stores who have yet to receive stock, and we are working with our suppliers to meet customer demand as a number-one priority.”
It’s probably not that big of a deal, but Microsoft I’m sure wants to fix this fast. Any customer awaiting a new WP7 phone could easily be swayed to buy a competitors phone, while waiting for the re-stock. There are so many new Android phones coming out on a regular basis, its hard to ignore a shiny new HTC Desire sitting on shelf.
This does could be good for Microsoft, with the U.S. launch beginning in a few days, this early demand for WP7 quite possibly shows that early reviews and market analysts were wrong about Windows Phone 7. It could help Microsoft greatly next week. The shortage shows that people are interested in the new mobile OS, and shows they don’t always listen to the reviews. The U.S. launch begins on November 8th.
[via The Register]