September 1 was the actual date rumored for Apple extending the song previews but the media event never announced any such feature due to a mis-understanding with the National Music Publishers Association. Today, the tech giant finally announced that it is letting its song previews on iTunes play a little bit longer.
As promised, Apple began extending the length of song samples from 30 seconds to 90 seconds at the iTunes Store, currently available for U.S. residents only. Some of the site’s top selling singles were available for a 90 second preview in the longer format. Users have for long been complaining that Apple needs to extend the length of song samples as to make a decision while marking a purchase.
Apart from a consumer’s view, researchers and analysts reported that music lovers were more likely to buy songs if allowed to sample the song for at least 60 seconds and of course delivered in high quality.
Apple made the extension in song preview from 30 seconds to 90 seconds for songs that are atleast two-and-a-half minutes in length, while shorter songs would continue to be offered in 30-second format.
While Apple made an announcement for the consumers, the note sent to music labels read:
We believe that giving potential customers more time to listen to your music will lead to more purchases.
via [Apple Insider]