Recently policy makers were seen discussing of how companies collect, use and store information from users browsing online. The Federal Trade Commission proposed to impose a “do not track” feature which would secure and help users be in control of potential online tracking as they browse the web.
Stepping up, Microsoft the industry leader and striving to keep its browser alive, introduced a new feature tagged as “Tracking Protection”, in order to help consumers over the web. Tracking protection is a privacy feature integrated in Internet Explorer 9 to help third-party websites from tracking your Web behavior.
IE9 users can now filter content in a page that may feature some privacy issues. According to Chief Privacy Strategist Peter Cullen, consumers today have been face privacy concerns, with information not clear on how it is being shared as they browse. Even though, not all sites can be termed as a threat to the user but “third-party” sites do exist which potentially track consumers via cookies or other mechanisms and creates a trade-off.
The next version of IE9 would load in privacy concerns by bringing a right balance between real consumer benefits that can come from sharing while providing the user choice and control with respects to their privacy. With the “Tracking Protection” option, users are in control of what data is being share as they move around the web.
via [Digital Trends]