LeWeb, the No.1 European Internet Event with more than 2500 entrepreneurs, investors, bloggers, journalist gathered together to attend a 2 day conference in Paris, with some of the top industry luminaries discussing on the hottest trends as they happen, with this year’s them being ‘Platforms’. The LeWeb program loads up a dialog made up of keynotes followed by Q&As, with a few round tablet discussions.
Google was seen grabbing the stage as Marissa Miller, Chief of Consumer Products, sat down to discuss her new mission. The internet search giant is on its way to deliver contextual search results before users even search. Would that be kick out for Google Instant?
The internet search giant had recently introduced Google Instant which delivered real-time search results as you typed. The product was an instant hit, as it was super fast while delivering accurate results. Seems like this product is going to fade away fast, at least till the time Google decides to implement the new search mechanism.
Google has changed tracks with its new goal- predict what you want to know about before you even ask. I remember studying about Artificial Intelligence, can this product or feature be linked to that. Mayer outlined about her company’s role as to how it plans to known what you want before you want it.
Marissa Mayer, told:
We’re looking at a lot of things in this geographic area, but we’re also doing some things in the area of contextual discovery. And that’s can we take location and a user’s context, and basically figure out what pieces of information they need. It’s kind of search without search – without you saying anything in voice search, or typing anything – can we figure out, you haven’t been to this place in Paris before, and you were just doing this, so we’ll give you information about this place, when it was built, what was important about it, et cetera. If you walk past it every day we’ll give you the news So, something like that. So we’re trying to play around with some new concepts on how you find information. We have a couple things that we’re experimenting with, but I anticipate that it will be out sometime next year.
Furthermore she told that the idea is to push information to people and put location in context. Google can see what websites you’ve been viewing recently and make smart recommendations based on patterns it picks up. While on a smartphone moreover an Android phone, Google has GPS data which would tell it where you are.
via [Digital Trends]