In a remarkable move, Microsoft, rolled out a number of updates to its Bing search engine and mobile apps. The powerful search engine is proud to integrate Facebook “Likes” into search results which in return is a step up towards its competitor Google.
Google might not be happy with the news as not only Bing but Blekko, a web search engine aimed at providing better results than those offered by Google by offering results from a set of trusted websites, has successfully integrated Facebook “Likes” into search results.
Users who log into Bing or Blekko through Facebook connect would be able to see which search results have been ‘Liked’ by their friends. Both the search engines have gone social, realizing the importance while changing the way users search. Blekko would display search results and only those sites which have been blessed by your friends in means of what they “Like”.
Blekko is an intelligent web-search engine which display search results using ‘Slashtags’. The search engines aims to provide more trusted and targeted list of search results with the promise of zero spam. More than 50,000 slashtags have been created which in return delivers some of the best results.
Rich Skrenta, Chief Executive Blekko, said:
Millions of Facebook users are curating their web experience everyday by simply clicking ‘Like’ on the content, commerce, travel, restaurants and brands they love most. We’ve taken this data and applied it to Blekko’s results making them spam-free and personally relevant.
In a recent survey, users were found more glued to news articles or web pages via their social networking sites and what their friends share.
Facebook and Bing seems to be getting along really good. Earlier, the search engine began integrating Facebook status updates into its results. Bing is working on building new technologies which would help figure out what users really are trying to do, while delivering the right experiences.
Furthermore, Microsoft updated its mobile iPhone and Android apps, which would now support Facebook and Foursquare mobile check-ins.
via [PC MAG]
