Co-founder, Tony Conrad, blogged about AOL’s acquisition of ‘about.me’. AOL has been on the run with a string of small acquisitions this year, while making an official announcement on acquiring a few months old service which just came out of beta version, About.me.
About.me enables users to set up a profile page for themselves. Furthermore, the website allow users to create a highly customized profile page which way users can easily express themselves. Users can fill in their biography, link them to the social networks they are connected, including Twitter, Facebook, Tumblr,WordPress and much more.
about.me is more than just the aggregation of social profiles, it allows people to easily express themselves in an increasingly noisy environment full of disparate social experiences. Creating smart online identities for consumers can have an incredibly positive impact on AOL’s content and advertising strategy.
With the acquisition, AOL believes that it would have access to all profile information, in a way of better knowing the users. Neither AOL or about.me developers were available on the official word on amount of the deal.
About.me has been able to get gain popularity amongst users in a closed beta period, with almost 40,000 users listed on its site, with numbers rising since it went live.