Cupertino based gadget giant, Apple, has officially declared the iPad as “open for business”. No doubt you might have witnessed thousands of ads on Apple’s tablet, if you have used one, but probably not one from Apple. The company gave a glimpse of iAd platform as a test, back in December, displaying Disney’s ‘Tron Legacy’.
Making iAd platform officially open for business on the iPad, Apple registered its first paying customer, Unilever. With this, app developers who have enabled iAd on their iPad apps would soon be getting paid from Apple.
iAd, an ad created on Apple’s mobile advertising platform which offers direct deals with marketers or agencies as well as other ad networks like Google’s Admob.
The first iAd to go live on the platform is from Unilever’s Men’s Dove featuring videos with Magic Johnson, John Thompson III and Bobby Hurley. Answering a few questions would get you a chance to meet Magic at a game in Los Angeles.
An OS update in November enabled iAds for the iPad, but it took months to get developers adjust their apps accordingly, in order to accommodate various sizes of banners.