9to5mac reports today that Apple seems to be interested in offering an iPhone advertising SDK type system that would essentially allow developers to do the majority of their advertising efforts from right within the iPhone SDK, and presumably collect money for ads the same way they collect money from app sales. Most analysts will note that Apples interest in increasing mobile advertising efforts has been well documented, most recently with their purchase of Quattro wireless. Of course the idea is that Apple would provide app developers with a Google Adsense like approach to advertising. The proof of this, most recently, is a job posting from Apple looking for mobile advertising manager. Below is the full job listing.
Job description The iPhone team is looking for a manager to work on supporting next generation mobile advertising. This will involve managing a talented team of developers working on the frameworks included in the iPhone SDK. The ideal candidate will be responsible for the day to day management of the engineering, as well as related frameworks. He or she will spend much of their time interacting with the engineering team, program managers, other engineering teams, and executives. We need someone who is comfortable working in a fast paced environment with rapidly changing priorities.
- Bachelor’s degree (CS preferred) and 5-10+ years experience.
- Strong programming and design ability.
- Excellent problem solving, critical thinking, and communication skills.
- Familiarity with Unix, Mac OS X, Cocoa, iPhone SDK, Objective-C, C, and C++ is highly desirable.
- Experience in the online advertising industry