That was quiet of YouTube ! Blowing big trumpets for airing the IPL season 3 live, but no official announcement until now for its “already-rolled-out” rental service? Yes, even we are surprised !
Youtube has quietly rolled out a rental service, offering both Movies and TV shows. Any rental could cost you between $0.99 to $3.99 for 48 hours. The payment method for the rental is via Google Checkout transactions.
By entering into rental service, Google is directly competing with Netflix, Apple (iTunes store) and Microsoft (Xbox marketplace rentals).
The biggest question still scratching us is that, why not an official announcement from YouTube? Is this not a service/feature enough? Many other blogs are reporting that YouTube can announce it anytime soon. Meanwhile, you can access the YouTube store at: http://youtube.com/store .